As a global leader in the sporting goods industry, adidas is internationally recognized as the epitome of creativity and innovation in different sporting arenas. Adi Dassler, the Group’s founder, started the company with an incredibly simple yet clear vision of providing every athlete with the best possible equipment. Constantly evolving, the adidas Group today offers a broad portfolio of footwear, apparel, and hardware for sport and lifestyle. adidas Sport Performance focuses on functionality and technology innovation of high-performance products; adidas Originals reinterprets the authentic heritage of adidas and injects a jolt of fashion energy into sportswear for the street.